Institutional Research September 2026
Swiss Banking and Digital Assets
The State of Adoption, Bank Strategies and What Comes Next
Few banking markets embraced digital assets as early or as broadly as Switzerland. Based on interviews across the Swiss banking sector, this report examines which models have lasted, what proved harder than expected and whether Switzerland can carry its lead into digital money and tokenization.
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With contributions from
Voices from the report
“The crypto business is the low-hanging fruit. The fundamental change for banks lies in tokenized assets, stablecoins and new payment rails.”
“We had people within the bank working on Bitcoin and blockchain as early as 2014. Having a broad range of technical expertise in-house enabled us to translate our requirements into Avaloq’s front- and backends.”
“The decision to launch a crypto offering was driven by the recognition that the underlying infrastructure could provide a foundation for the broader DLT-driven transformation of banking services.”
“Having a fairly complete offering so early compared to the market allowed us to capture a new clientele of crypto-native holders, particularly focused on Bitcoin.”
“Over time, we expect cross-border corporate payments to become the dominant use case; the first corporates are onboarding now. To illustrate the potential: for a multinational European corporation, we recently executed a euro transfer to Ghana, a route that traditionally takes days and costs percentages. We settled it in eight minutes at two basis points.”
“As a private bank, you have to provide clients with access to the broadest possible range of investable assets. They must be able to invest in and divest from any asset class, and digital assets should be no exception.”
“Ultimately, the expertise we built created more value than any single crypto product. It helped us continuously onboard crypto-native clients and expand those relationships into traditional wealth management.”
“We started with the direct client business, which earned us credibility as a digital-asset specialist. That was the prerequisite for banks to even consider us in a B2B context. Direct clients still account for more than three-quarters of our revenues, but B2B is where we are growing fastest.”
“Accepting digital cash, such as stablecoins, requires capabilities beyond the basic technology stack needed for trading, including integration with fiat payment rails. Without careful planning, an organisation can ultimately find itself operating two parallel worlds.”
“FINMA’s early token taxonomy gave projects a common language and made the regulatory consequences more predictable. Direct supervisory dialogue was particularly important for banks, because it allowed them to clarify licensing, custody and AML questions before committing substantial resources.”
Key chapters
Inside the report
- 01
How Switzerland Got Here
How regulation, competition and early client demand shaped the market
- 02
State of Adoption and Strategies
How adoption differs across four segments of the Swiss banking market
- I.
Global Universal Bank
How UBS is integrating digital assets across a global banking group
- II.
Domestic and Retail Banks
How domestic banks are expanding crypto access through different operating models
- III.
Private Banks
How wealth managers balance client demand, new wealth and selective investment
- IV.
Digital-Asset Banks
How Sygnum and AMINA combine banking services with infrastructure for other institutions
- I.
- 03
Digital Money and Tokenization: Can Switzerland Keep Its Lead?
How regulation, economics and network effects are shaping Switzerland’s next phase
Case studies
-
Building custody in-house to serve clients and partner banks.
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Designing infrastructure that can expand with client demand.
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Extending a payments-led strategy into crypto and digital money.
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Building broader banking services around crypto-native clients.
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Turning crypto-generated wealth into broader banking relationships.
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Using selective crypto access as a point of differentiation.
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The State of Adoption, Bank Strategies and What Comes Next
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